Many airlines are
reintroducing free inflight meals for all fare classes.
By
Ramsey Qubein for AFAR.com
Since the dawn of modern
air travel, wisecracks about airplane food have been the fodder of
comedians worldwide. But those jokes are losing some of their punch as airlines
begin to reinvest in the onboard dining experience for everyone. Sure, there are
buy-onboard inflight menus with top-notch restaurant and celebrity chef partnerships. But when it comes to meals included in the cost
of your ticket (either in front or behind the curtain), fliers will find that
some airlines are stepping up their game to bring a more delicious element to
air travel.
Premium
transcontinental routes lead the way
In the past few months,
we have seen many airlines make notable investments in the inflight product.
Delta made a big splash when it announced free economy- class meals coming to
select transcontinental flights earlier this year. The free meals are being
offered not only on premium routes between JFK and Los Angeles or San
Francisco, but also on several other long domestic flights. Passengers in
economy class will have three options to choose from, including a vegetarian
selection or deli sandwiches with chips.
Routes with this new
amenity include those between Boston and Los Angeles, Seattle/Tacoma, and San
Francisco; between JFK and Portland, Oregon, San Diego, and Seattle/Tacoma; and
between Seattle/Tacoma and Fort Lauderdale, Orlando, and Raleigh/Durham among
others. This signals a return of inflight meals for everyone as in the
1990s—which, while only a small step, is certainly an appreciated one.
American quickly followed
suit announcing it would bring back free meals on its premium flights between
JFK and Los Angeles and San Francisco, but the carrier stops short from
expanding it to other flights. Still, a free meal for a busy traveler is always
a nice perk.
It’s not just long
flights getting a free dining boost. JetBlue has introduced free coffee and
Turkish simit (similar to a bagel) with spread plus free beer and
wine on its short shuttle runs between Boston and New York LaGuardia.
It’s
all about the presentation
While the free economy
meals are likely to come in a bag or box on these domestic runs, premium cabin
meals get more attention. Effective April 1, Delta will be updating the service
ware used on its domestic and international flights, featuring new plates,
glasses, and silverware from designer Alessi. The Italian company is known for
its fashionable designs using bone china, crystal glassware, and stainless
steel. The Alessi pieces will look great with the airline’s artsy new Delta One
meal offerings designed by chef Dan Jackson, who also oversees the menu at New
York’s Museum of Modern Art.
Not to be outdone, United is launching its first official international Polaris flight next week from
San Francisco to Hong Kong, which is part of the airline’s refreshed push for
premium cabin business. The airline has partnered with Saks Fifth Avenue for
new inflight bedding, including mattress pads and cooling gel pillows.
But before guests hit the
sack, they can partake in a new dine-on-demand menu (the most robust offering
of its kind for a North American airline) with dishes like lobster macaroni and
cheese and tomato soup with grilled cheese. The Asian fusion chicken noodle
soup with coconut milk is already getting rave reviews on its domestic trial
runs. On the beverage front, morning flights feature a bespoke Bloody Mary
cart, the option to enjoy wine flights on multi-tiered stands to taste as many
varietals as are on the menu, and a new coffee menu from famed Italian espresso
brand Illy.
In fact, Illy coffee is also
available on United’s domestic flights for all passengers, and it comes with a
sweet Dutch stroopwafel perfect for dunking. Delta serves Starbucks
brews on both domestic and international flights to all passengers.
Hotels
and airlines learn from each other
While airlines and
hotels have used brands such as Illy and Starbucks products before, it is nice
to see your favorite brands both in the sky and on the ground when you reach
your destination. Starwood’s Le Meridien doesn’t want its travelers to wake up on
the other side of the world without the right coffee. Le Meridien hired both a
“global latte artist” and a “global master barista” who travel the globe
training its hotel baristas and staff on how to make the perfect cup of coffee.
Many Le Meridien baristas are even sent to Illy’s “coffee university” at its
Trieste, Italy, headquarters.
According to global
master barista Franz Xaver Zauner, there more than 100 ways that a cup of
coffee can be spoiled in its preparation, and his role is to prevent each
of those mistakes from happening. If you are wondering how United plans to
combat those mistakes in the air, its flight attendants underwent similar
training procedures to deliver the perfect Illy cup. The same type of training
is important at Cathay Pacific, which serves Illy espresso and cappuccino in
the air; it is also launching the first airport lounge Chinese teahouse concept
at its Hong Kong hub.
Lufthansa is taking a
page out of many hotel playbooks and has set up Nespresso stations at its gates
in Frankfurt and Munich so that passengers can purchase premium coffee while
they wait.
And if you think
you’ve seen it all . . .
Sure, toque-wearing
chefs roam the aisles of Austrian and Turkish Airlines among others, but
airlines are still discovering ways to impress their customers. KLM serves
draft beer from a specially designed cart with the proper pressure pumps to get
the carbonation just right. The Dutch Heineken recipe uses the same ingredients
as what you might find in a bar or grocery store and is said to taste just as
refreshing above the clouds. It is available in business class on select
intercontinental flights.
South of the equator,
Brazilian carrier Azul is partnering with a Sao Paulo–based food truck provider
for its new onboard menu. The airline serves meals from the popular Buzina Food
Truck to all passengers on its flights to the United States and Portugal, with
dishes including artisan cheeseburgers and grilled macaroni and cheese.
On American Airlines,
passengers in first and business class need not stress that their preferred
choice won’t be available—its website allows travelers to preorder meals
similar to what Finnair, Singapore Airlines, Thai Airways, and others have long
offered. Delta Air Lines is finalizing plans to launch a similar system so that
a customer’s first choice is ready and waiting once he or she is inflight.
And forget leaving the
lounge to head into the terminal for your favorite specialty coffee drink.
Emirates is launching small Costa Coffee outlets in some of its lounges to
bring the coffee chain’s barista service and full menu directly to its premium
customers.
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